In the conurbation of Nuremberg - Fürth - Erlangen are resident a whole row of company with world-wide reputation. With Adidas, Puma, KarstadtQuelle, MAN, or Siemens only some of these companies are mentioned. Nuremberg is always known as an innovation center in Germany and the world. Achievements like the first globe of Martin Behaim, the pocket watch, also known come from Nuremberg as a Nuremberg egg, from Peter Henlein or the paintings of Albrecht Dürer. With the new Franconian lake land the tourism became an important source of income for Middle Franconia.

Middle Franconia is much more charming climatic than an Upper franconia. By the water wealth of the region and no elevations high much too Middle Franconia does not cool down in winter so strongly, so that weather extremes are missing like in Upper franconia. Middle Franconia has thereby become an Eldorado for water sport friends. Whether surfing, sailings, fishing or swimming, in Middle Franconia is given in close to nature surroundings an especially extensive offer.

The people in Middle Franconia were'nt as poor by the more favorable climate and the advanced urbanization as in Upper Franconia, but more cosmopolitan and mailed in trade with the products of the region. Even today one notices clearly this difference. It is celebrated with pleasure, eaten, drunk and spent with friends the spare time. And also in Middle Franconia is paid attention very much to the fact that old traditions are kept. The Middle Frankish dialect is not as hard completely as the Upper Frankish if immediately he something in practise needs to understand around him completely.

Middle Franconia with the conurbation of Nuremberg - Fürth - Erlangen is the interchange of old commercial ways. In the crossroad point of the ways Munich - Berlin and Prague - Ruhr area it becomes by the highways A9 Munich - Berlin, the A3 Passau - Cologne, the A6 Prague - Mannheim, by the Main Danube canal, by the international airport of Nuremberg as well as the road routes Munich - Berlin, and opened Vienna - Ruhr area. Middle Franconia generally and Nuremberg in particular has moulted after the case of the iron curtain, the unit of Germany and the fusion of Europe by the accession of the countries Austria, Czechia, Hungary and Poland to the main transport turntable of Germany. Now over Middle Franconia a large part of the international goods of Europe from the east and west, as well as the north and the south is dealt with.